Touchline - Agency

Project Description

DLALA is a cultural advisory platform dedicated to harnessing the transformative power of cultural expression, meaning, people, practices, and values across national and regional contexts. Delivered via Touchline Agency, the project focused on establishing a refined digital presence that communicates intellectual depth, cultural sensitivity, and institutional credibility. As Creative Lead for Web Design, I directed the design and execution of DLALA’s online platforms, ensuring clarity, restraint, and alignment with the organization’s advisory mandate across both UAE and KSA markets.

Creative Direction & Digital Delivery

Web Design Leadership
Led the design direction for DLALA’s corporate websites, translating cultural narratives into a composed and authoritative digital experience

Regional Adaptation: Oversaw localized design considerations for UAE and KSA platforms, ensuring cultural relevance and consistency across markets

User Experience & Structure
Directed information architecture and user flow to support advisory services, thought leadership, and institutional positioning

Visual Language & Brand Alignment
Ensured the digital interface reflected DLALA’s intellectual tone, cultural values, and strategic purpose

Agency Collaboration
Delivered the project in coordination with Touchline Agency, maintaining design quality, timelines, and client expectations