Automechanika - Agency

Project Description

Eurorepar, the European after-sales division of Mopar, participated in Automechanika Dubai as part of its regional brand engagement strategy. The project focused on delivering a refined experiential presence that aligned with global brand standards while resonating with the regional automotive market. As Project Lead, I directed the brand activation and experiential execution, overseeing design, production, and media delivery to ensure a cohesive, high-impact brand presence throughout the event.

Project Leadership

Brand Activation Strategy
Led the creative and experiential strategy for Eurorepar’s participation at Automechanika Dubai

Activation Design & Mockups
Directed the development of activation concepts, brand designs, and spatial mockups aligned with Eurorepar’s global identity

Experiential Execution
Oversaw on-ground activation delivery, ensuring consistency across brand messaging, visual presence, and customer engagement

Media Production
Led event media production, capturing high-quality photo and video assets for post-event communication and brand use

Vendor & Crew Management
Managed the activation company and media production crews, maintaining timelines, quality control, and operational efficiency

Stakeholder Coordination
Acted as the primary creative liaison between brand stakeholders, production partners, and event teams to ensure seamless execution