Cima Real Estate

Project Description

CIMA Real Estate is a property development company focused on delivering refined, high-value residential and mixed-use developments. As Senior Creative Lead and Project Manager, I directed the creative vision and execution across the company’s brand and development portfolio, ensuring consistency, clarity, and premium positioning at every touchpoint. My role bridged creative strategy and delivery, aligning brand expression with commercial objectives while maintaining rigorous standards across digital, print, and environmental applications.

Creative Direction & Project Oversight

Brand Identity Development
Led the creative direction and application of CIMA Real Estate’s brand identity, ensuring a coherent and enduring visual language

Digital Presence
Directed the design and delivery of the corporate website, aligning user experience, aesthetics, and messaging with developer-grade expectations

Print & Sales Collateral
Oversaw the design and production of brand brochures and offline marketing materials supporting sales and leasing efforts

Environmental & Site Branding
Managed the creative execution of mall hoardings, building signage, wayfinding systems, and hoisting flags to ensure on-site brand consistency

Architectural Visualization
Directed 3D property renders to accurately communicate scale, design intent, and lifestyle positioning

Creative & Project Leadership
Coordinated multidisciplinary teams, consultants, and production partners, maintaining timelines, quality control, and brand governance across all outputs