Cima Holding

Project Description

CIMA Holding is a diversified investment group with a strategic focus on wealth management, asset growth, and long-term value creation across its portfolio. As Creative Lead, I was responsible for shaping and safeguarding the group’s brand foundation, ensuring it reflected institutional credibility, clarity of vision, and executive-level sophistication. My role centered on translating CIMA’s investment philosophy into a coherent brand system, establishing a visual and digital identity capable of supporting present operations and future portfolio expansion.

Creative Direction & Brand Development

Brand Identity & Positioning
Led the conceptual development of the CIMA Holding brand identity, including logo ideation, visual language, and strategic positioning

Brand Guidelines
Defined comprehensive brand governance guidelines to ensure consistency across all subsidiaries, communications, and investor-facing materials

Digital Presence
Directed the creative vision for CIMA Holding’s online presence, aligning structure, tone, and aesthetics with wealth management and institutional standards

Website Design
Oversaw the design and delivery of the corporate website, ensuring clarity, credibility, and a premium user experience

Creative Leadership
Managed internal and external creative teams, maintaining brand integrity, execution quality, and alignment with the group’s long-term strategic objectives