Mopar - Agency

Project Description

Mopar, the global after-sales brand of Stellantis, required a refined media production initiative to support brand communication and customer engagement. Delivered through Lacima Production Agency in collaboration with Publicis Group, the project focused on producing high-quality visual assets aligned with Stellantis’ global brand standards. As Creative Lead, I directed the end-to-end creative and production process, ensuring narrative clarity, visual precision, and strict adherence to brand and network governance.

Creative Direction & Production Leadership

Brand Video Commercial
Led the creative development and execution of the brand film, from initial concept to final delivery

Storyboard & Script Development
Directed storytelling structure, scripting, and narrative flow to align with Mopar’s brand positioning

Voiceover & Talent Casting
Oversaw voiceover direction and model casting to ensure authenticity, tone, and brand fit

Production Planning
Managed site preparation, shoot logistics, and production readiness to ensure operational efficiency

On-Set Creative Direction
Led production execution, maintaining visual quality and brand consistency throughout filming

Post-Production & Editing
Directed video editing and montage to deliver a polished, broadcast-ready final asset

Automotive Photography
Oversaw Jeep vehicle photography, ensuring premium composition, lighting, and brand alignment

Agency & Stakeholder Management
Coordinated between Lacima Production, Publicis Group, and client stakeholders, ensuring timelines, approvals, and quality standards were met